Most manufacturing companies fill the schedule through referrals and inbound RFQs. Both work — until they don't. We build the outbound engine that generates new customer conversations without waiting on platforms or word of mouth.
When your pipeline comes from word of mouth, you're one slow quarter away from a capacity problem. You can't control the volume, the timing, or the quality of who walks in.
Marketplace platforms put you in a race to the bottom on price. They own the customer relationship. You win the job — not the account.
The accounts you'd most want — the ones that fit perfectly, pay well, and come back — aren't browsing marketplaces. They need to be reached proactively.
A full-time SDR costs $10–14k/month fully loaded. Six-month ramp. They leave and take nothing with them. There's a smarter way to build pipeline before that investment makes sense.
OBM Sales Consulting was founded by Mauricio Martinez — a sales operator who has spent his career building and running outbound systems across some of the most demanding B2B verticals.
At Paperless Parts, Mo sold quoting and sales software directly to machine shop owners and custom manufacturers across the US — speaking to hundreds of operators about their pipeline challenges, their reliance on inbound RFQs, and what it would take to grow beyond referrals. That experience is the foundation of everything OBM does.
Before that, Mo built outbound infrastructure at Donorbox, a nonprofit fundraising platform — developing prospecting systems, cold outreach sequences, and sales playbooks for a software business operating in a category where trust is everything and the sales cycle is long.
Beyond software, Mo has developed and executed outbound strategies for clients across data analysis consulting, financial services, and AI software — adapting outbound methodology to buyers at different levels of sophistication, deal size, and sales cycle complexity.
The common thread across every engagement: most organisations have no outbound motion at all. They have inbound, referrals, and hope. OBM builds the system that changes that.
Identify exactly who to target — industry, size, geography, title, and the signals that indicate a company is ready to buy.
Full CRM build — sequences, pipelines, automations, tracking. You own it permanently. It stays in your business regardless of anything else.
Email, LinkedIn, and cold call scripts written specifically for your buyer. Built to start real conversations — not generate noise.
Full playbook, training, and launch oversight. Your team runs it from day one. The system compounds over time without needing to come back to us.
Book a 15-minute call. No pitch, no deck, no pressure. We'll look at your current pipeline motion and tell you honestly whether outbound makes sense for your business right now.
Book Your 15-Min CallNo commitment · No pricing discussed · Just a real conversation